Last Updated: 23 May 2018
Cookies are small text files that web servers typically send to a user’s computer when they visit a website. Cookies are stored as text files on the user’s hard drive, and can be accessed by web servers when the user visits a website or views an advertisement. A session cookie is a cookie that stores information as a user is using the site but is deleted once the browser session is finished. A persistent cookie is a cookie that stores information as a user uses the site and stores and uses that information in connection with future visits of the user to the site. Third-party cookies and/or web beacons are cookies or web beacons provided by our technology and/or advertising partners. Any third-party cookie or web beacon that we authorize for use on the site only collects that information described below for the same stated purposes as if we were directly collecting the information. For a third-party cookie or web beacon, the third-party will have access to the collected information in order to provide us with information or services to enhance the performance and functionality of the site. We have not authorized the third-party to use the information for any other purpose.
The cookies and web beacons we use collect information about users of the site, including: IP address, browser used to access the site, date and time, the URL of the page being loaded, users who have visited a particular website(s), any previously assigned cookie identification (a unique identifier assigned to a user to identify repeat visitors), browser window size, the geographic location of the user, and the device and operating system used to access the site. The information we collect from these cookies and web beacons is used to determine information about a user’s visit to our site, including the number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information is used to enhance the user’s experience while visiting our site and to improve the performance of our site by, among other things, allowing us to monitor site performance, make the site easier to use, measure the effectiveness of promotional placements, and tailor the site (including the ads and offers a user receives) to better match a user’s interests and preferences. The specific types of cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Website you visit):
Cookies are not the only way to recognise or track visitors to a website. As explained above we use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our Websites [or opened an e-mail that we have sent them]. This allows us, for example, [to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns]. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics or Universal Analytics, please visit Google Analytics.
Link tracking is used within HTML based emails to track which links have been clicked by the recipients. This tracking provides a means to measure the effectiveness of marketing campaigns.